Ocado, the online supermarket, has partnered with Joy Skipper, nutritionist and author of The Paleo Diet Made Easy, to create an aisle that consists entirely of Paleo-friendly foods. Ocado had noticed an increase in the number of Brits adopting a Paleo lifestyle so, in response they thought an aisle completely dedicated to Paleo would save time and make it much easier for customers when shopping.
Joy Skipper said: “Switching to the Paleo way of eating is very simple and once you start to cut out the foods your body finds hard to recognise, you will hopefully feel a vitality and energy that ensures you don’t want to go back to the way you were eating before..”
Joy Skipper has been following a Paleo diet since the Nineties, where she discovered it through a book that recommended it for athletes. Skipper doesn’t like to use the term ‘diet’ as it implies that it is something for the short term.
It’s great to see that demand for Paleo-friendly foods are increasing. Let’s hope demand for eating real whole foods keeps growing.