In a year, U.S. kids eat more than 10 pounds (4.5kgs) of sugar by weight from breakfast cereal, contributing to obesity and other health problems. Cereal makers are doing very little to address this issue according to a recent study.
Kellogg’s recently agreed to drop the terms “all natural” and “nothing artificial” from some products in its Kashi line which ended a class-action lawsuit. Ingredients included pyridoxine hydrochloride, calcium pantothenate and soy oil. Surely the term “natural” should only be used when there are no artiificial flavours, added colours or synthetic substances. It’s shocking that cereal companies are still trying to get away with marketing false claims.
The Environmental Working Group (EWG), said that the cereal aisle in the supermarket might as well become the sugar section.
Cereals that contain more than 50% sugar by weight:
- Kellogg’s Honey Smacks (56% sugar by weight)
- Malt-O-Meal Golden Puffs (56%)
- Malt-O-Meal Berry Colossal Crunch with Marshmallows (53%)
- Post Golden Crisp (52%)
- Grace Instant Green Banana Porridge (51%)
- Blanchard & Blanchard Granola (51%)
For most parents, it’s an easy and convenient option to give their children cereal in the morning, but this isn’t a healthy option – even if it’s a cereal with a lower sugar content. Whole eggs would make a far healthier breakfast than cereal as they are among the most nutritious foods on the planet, containing a little bit of almost every nutrient we need.