Researchers at the Yale Rudd Centre for Food Policy & Obesity has released a study that found that cereals marketed to kids contained 85% more sugar, 65% less fibre and 60% more sodium than the adult versions of the product.
Also, for every 3 spoonfuls of cereal, kids are still getting 1 spoonful of sugar. This is a huge amount of sugar and some parents may not be aware of how much sugar their children are consuming in just 1 bowl of cereal.
Nine of the 10 least nutritious cereals take up nine of the 10 spots on the list of cereals most frequently advertised to kids:
– Reese’s Puffs
– Cinnamon Toast Crunch
– Lucky Charms
– Froot Loops
– Cocoa Puffs
– Honey Nut Cheerios
– Cookie Crisp
“Total media spending on marketing kid targeted cereals increased by 34% between 2008 and 2011 – to $264 million”
In general, cereal is not a nutritious breakfast. Most cereals are fortified with minerals and vitamins because they simply do not contain enough of them in the first place, that they have to be added in. Cereal is quick and easy to make but is simply not going to provide much nutrition at all for children or for anyone. Scrambled eggs with salad would be far healthier, more nutritious and more satistfying for a breakfast.